by Zubin Sethna : Consumer Behaviour

ISBN : #1473919134 | Date : 2016-11-01

Description :

PDF-a9350 | Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array o… Consumer Behaviour

Consumer Behaviour by by Zubin Sethna

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