by Douglas J. Dalrymple : Marketing Management – Text and Cases

ISBN : #0471600024 | Date : 1995-01-05

Description :

PDF-4f0c7 | Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management, as well as a wide range of cases which provide readers with opportunities to apply what they have learned by solving realistic marketing problems. As such, it can be used on both m… Marketing Management – Text and Cases

Marketing Management – Text and Cases by by Douglas J. Dalrymple

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